Strategic Priorities

The purpose of strategy is to gain competitive advantage. We need to understand the competitive environment and select the course of action that will provide the greatest possible edge over your competitors … while meeting your customers’ expectations.  Do you know clearly what the most important things to do for your organization for the next 6-12 months that will have the greatest impact on your business?

The essence of strategy is differentiation. Differentiation tells us how we can be different from our competition; the reasons why customers will come to us, and turn away from those that compete against us. Since we can not be all things to all people, we have to determine what we can do best from our available choices  (differentiation), and then pursue the better choices with passion and vigor. 

It is ultimately about setting the right priorities for your organization. What is important to do and what should not be done so it can be communicated to everyone throughout the business.

A great example of communicating the right priorities occurred in the 1960's at NASA. As one of the key executives was leaving the building he inquired what the maintenance man was working on. This janitor said, "Helping to put a man on the moon." The message was clear. The priorities were clear.

Have you determined what are the most important activities to be done in the next 6-12 months to accomplish the values and mission of your organization? If not, speak to us and let us work with you to create that specific focus. Top of Page